"Revisiting Ancient Beijing, Reuniting Today" — A Special Changier Charity Event

At 5:00 PM on September 21, a Changier charity live broadcast kicked off on BRTV Jingxuan Kuaishou live channel with a performance of "Mei Le Mei Le" by Caring Ambassador of the APEPCY and musician Tang Chao. The 8-hour event marked the beginning of a collaborative effort between the Beijing Changier Education Foundation and BRTV Jingxuan to explore and implement a new model of public welfare e-commerce.

An (left), Tang Chao (middle), Niuniu (right)

Li Chengze (first from the left), Xing Haiyan (second from the left), ACE-Qiye (second from the right), Li Lin (first from the right)

Jingjing (left), Jingwei (right)

In this public welfare e-commerce livestream, BRTV Jingxuan leveraged its long-standing expertise in cultural programming. Joining the stream were Caring Ambassador of the APEPCY Tang Chao, a renowned musician, and ACE-Qiye, a Guinness World Record holder; Yan An, Former Vice President of Yuanshan Media Group and a board member of the Beijing Changier Education Foundation; and Li Chengze, an academic committee member of the Beijing Changier Education Foundation and recipient of the World Outstanding Chinese Award. Alongside BRTV Jingxuan hosts Niuniu, Jingwei, Li Lin, and Jingjing, the guests engaged in lively interactions that vividly showcased the fascinating intersection of traditional culture and modern trends.

Currently, the physical and mental health development of adolescents faces severe challenges. In support of the Foundation's "Education of Love" project, the four guests donated all their commissions from the event. At the event, Xing Haiyan, Vice President and Secretary General of Beijing Changier Education Foundation, presented certificates of appreciation to the couple Tang Chao and Yan An, honored ACE-Qiye with a plaque recognizing him as a Caring Ambassador of the APEPCY, and awarded Li Chengze a public service appointment letter as an Academic Committee member of the Foundation. These recognitions aim to inspire greater personal contributions to the development and progress of future charitable endeavors and to encourage more people to pay attention to the physical and mental health of adolescents and support Changier's charity activities.

Ji Nan (second from left), Head of BRTV Jingxuan DM Integrated Media Studio, Tian Lu (first from right), Deputy Head of BRTV Jingxuan DM Integrated Media Studio, and Qiao Dandan (second from right), Business Head of BRTV Jingxuan DM Integrated Media Studio

Zhang Yinjun, President of the Beijing Changier Education Foundation, discussed efforts to support public welfare, especially in the direction of public service models. "There has been a lot of exploration and effort put into it. This public welfare live broadcast brought together compassionate media, hosts, guests, enterprises, and users, representing an innovative attempt for us all to engage in public service together. In the future, the Beijing Changier Education Foundation will form a strategic partnership with BRTV Jingxuan IP - BRTV Jingxuan DM Integrated Media Studio, to continue using 'digital empowerment for public welfare'. We will organize different hosts and businesses at various points to carry out a series of public welfare live broadcasts and collaboratively support youth education of love."